Based on data on the out-of-home advertising market in the United Kingdom, it was found that digital OOH ad revenue accounted for 63 percent of total out-of-home revenue in the country in 2022. This is the first time the share dropped year on year.
Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022
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Outsmart Out of Home. (March 14, 2023). Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/535387/digital-outdoor-advertising-revenue-in-the-uk/
Outsmart Out of Home. "Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022." Chart. March 14, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/535387/digital-outdoor-advertising-revenue-in-the-uk/
Outsmart Out of Home. (2023). Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/535387/digital-outdoor-advertising-revenue-in-the-uk/
Outsmart Out of Home. "Share of Digital in Out-of-home (Dooh) Advertising Revenue in The United Kingdom (Uk) from 2011 to 2022." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/535387/digital-outdoor-advertising-revenue-in-the-uk/
Outsmart Out of Home, Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022 Statista, https://www.statista.com/statistics/535387/digital-outdoor-advertising-revenue-in-the-uk/ (last visited October 02, 2024)
Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022 [Graph], Outsmart Out of Home, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/535387/digital-outdoor-advertising-revenue-in-the-uk/